Mediating Role Of Learning Orientation On The Relationship Between Knowledge Retention On MSMEs Performance

Abstract

This study empirically examined the relationship between knowledge retention and MSMEs performance in Kaduna State, Nigeria. This study also examines the mediating role of learning orientation in the relationship between knowledge retention and MSMEs performance. Based on the literature review, this study develops a conceptual model that hypothesizes a positive and significant relationship between knowledge retention and firm performance, and that learning orientation mediates the relationship between knowledge retention and firm performance. A cross-sectional survey was conducted employing a multistage sampling technique to select 417 respondents participating in the Government Enterprise Empowerment Programme (GEEP) 2.0. The results reveal that KR has a significant direct effect on and a strong influence on learning orientation, Importantly, the indirect effect of KR on FP through learning orientation is also significant, confirming L learning orientation as a critical mediating factor. These findings highlight the strategic value of retaining organizational knowledge and fostering a learning-oriented culture to improve firm performance in dynamic environments.